The Cyrus Method

We sound like your in-house telemarketing team and make sure one message is communicated to your prospective clients. Our callers identify themselves as working for you (which is legally and technically true). It is important for you to know our telemarketing script and our in-house structure. This helps you understand how we have approached a business owner and what he knows about coaching. We expect you to have a system to respond to every lead in a timely manner. You can confirm the details within 24 hours, fax questionnaire, courier info kit, phone follow up and then final confirmation a day prior to scheduled meeting. From our experience, we have developed a two tier system of generating leads. This helps us in filtering cold leads and only warm to hot leads are passed to you.

First Tier: -
We take a questionnaire approach where our marketers gauge if the business owner has any area of pain (Time, Team & Money) and meets your criteria. The script used is not to set up an appointment but a questionnaire approach (closed ended questions). For example, on a scale of 1 to 10 where 1 is extremely dissatisfied and 10 is extremely satisfied; how satisfied or dissatisfied are you with working hours, team, sales, marketing, systems and procedures. If an owner rates anything under 5; he has a pain. Then our marketers immediately say “we represent business coaches around Australia who can help you improve this (pain). If you want, I can organize my senior supervisor to call you and organize a senior coach. If a business owner says “YES”, the questionnaire is passed to senior marketer for second tier.

Second Tier:-
After analyzing the questionnaires, senior marketers customize their telemarketing script and build rapport with business owner. They identify challenges in the business, personal life, attitude and eagerness of an owner in meeting up with a coach. In the end, we disclose your name, company name, your monthly charges, contact details and your process. The captured information is written on A4 size sheet called a ‘lead sheet’ (Click here to see samples). We make sure that you have good credibility built before you contact them.
1) All leads generated are emailed to coaches.
2) Summary of leads is emailed every Monday. (click here to see the sample)
3) We expect you to give us timely feedback on status of every lead by Thursday every week.